A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. 3.1 Medium-sized and large organizationsĪ marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. ![]() ![]()
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